ARM: For Precision Targeting, Audio Is Ahead Of The Curve.
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ARM: For Precision Targeting, Audio Is Ahead Of The Curve.
In a privacy-first and cookies-last environment, where can advertisers go to deliver relevant messaging to target customers open to learning about their brands? The answer, according to a new report, is audio. “Marketers seeing the strongest results are building strategies…
Comscore Offers ‘Transcript-Level’ Digital Audio Targeting and Measurement
NEW YORK — Comscore on Wednesday confirmed that it has new integrations across a host of streaming and podcast platforms — including Spotify, SiriusXM, Triton Digital, Acast, and Libysn. Utilizing Proximic by Comscore’s transcript-level intelligence, advertisers are now able to activate “brand-safety solutions and AI-powered Predictive Audiences, bringing audio closer to the targeting precision on par with display, video, and Connected TV,” Coms…
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