US EditionAre you generating leads or prospects? (Most agents don’t know the difference)
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Are you generating leads or prospects? (Most agents don’t know the difference)
If you’ve spent more than five minutes in real estate, you’ve heard this complaint: “The leads are sh*t.” As the owner of a real estate marketing agency, I’ve lost count of how many times I’ve heard it. It comes up on sales calls, in client reports, or in casual conversations with agents frustrated by the follow-up process. It’s such a common refrain that I even launched a podcast with Taylor Hack called The Leads are Sh*t (you can join us live…
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