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Are We Trying to Look Rich without Being Rich?

Summary by El Pais
In March 2023, two events happened that marked a turning point in the way we were dressed: the premiere of the fourth and final season of Succession and the trial that Gwyneth Paltrow faced for a ski accident. Both the characters of HBO fiction and the Californian actress and entrepreneur went viral for their clothes: a style called silent luxury that, although only accessible to the elites, ended up climbing in the streets thanks to the fast fa…

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In March 2023, two events happened that marked a turning point in the way we were dressed: the premiere of the fourth and final season of Succession and the trial that Gwyneth Paltrow faced for a ski accident. Both the characters of HBO fiction and the Californian actress and entrepreneur went viral for their clothes: a style called silent luxury that, although only accessible to the elites, ended up climbing in the streets thanks to the fast fa…

·Spain
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El Pais broke the news in Spain on Friday, September 26, 2025.
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