Are we 'tokenmaxxing' too close to the sun?

Are we 'tokenmaxxing' too close to the sun?

Dimitri Otis/Getty ImagesThis post originally appeared in the Business Insider Today newsletter.You can sign up for Business Insider's daily newsletter here.Corporate America's new favorite flex is the number of AI tokens it burns. AI companies price their products based on tokens, which measure usage. Now employees are aggressively spending them — tokenmaxxing — to tout their hardcore AI adoption.The concept first took hold in Silicon Valley, b…