Architects are turning into 'conductors', using AI to mock up designs—and get clients on board faster

Architects are turning into 'conductors', using AI to mock up designs—and get clients on board faster

Traditionally, an architecture firm might spend months putting together a concept document for possible clients. The problem: it’s expensive, and requested changes might take days or weeks to put together as designers go back to the drawing board. AI is set to change that by letting design firms create sketches and renders much more quickly, allowing architects to enrich their pitches with AI-generated imagery and video. Gensler, the world’s lar…