Approaches to Value Marketing-Related and Technology-Based Intangibles
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Approaches to Value Marketing-Related and Technology-Based Intangibles
This is the fourth article in a series on intangible assets and the various valuation methodologies and considerations. Please see our Spring 2024 and Fall 2024 FSAT News releases for the prior articles in this series, Unlocking the Value: Understanding Intangible Assets in Business Valuation’, ‘Determining the Economic Benefits of Customer-related Intangible Assets’, and ‘Approaches to Value Customer-Related Intangibles’. From the previous arti…
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