Apply people power to social media strategies

Want More Clients? Treat Social Media Like a Business Card

Social Media Is the New Business Card I once carried business cards everywhere. They felt essential. A handshake, a smile, and a crisp card sealed connections. But times changed. The Moment I Knew Business Cards Were Dead One day, I handed out my card. The person took it, smiled, and reached for their phone. They searched my name on Instagram. “Got you!” they said. My card? Forgotten. That moment opened my eyes. People no longer keep business ca…

Apply people power to social media strategies

“People buy from people”, as the old sales adage goes. But the idea that people are more likely to buy from someone they know or have built a relationship with is still relevant in today’s social media age. LinkedIn is a perfect example. More B2B tech brands than ever are initiating content strategies on LinkedIn, with 85% of B2B content marketers identifying the platform as delivering the best value. And while posts from B2B brands can generate…