US EditionAppLovin proposes merger with TikTok Global, targeting $80B ad market outside China - Mobile Marketing Reads
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AppLovin proposes merger with TikTok Global, targeting $80B ad market outside China - Mobile Marketing Reads
AppLovin has formally proposed a strategic merger with TikTok Global, aiming to consolidate TikTok’s operations outside China. Rather than a full acquisition, the proposal outlines a partnership structure that would allow AppLovin to assume operational control, particularly in areas of data governance, content moderation, and advertising technology. The proposed merger is centered on three focal […] More The post AppLovin proposes merger with Ti…
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