Apple Continues Improving Apple Support App's AI Assistant

Apple Continues Improving Apple Support App's AI Assistant

Apple is continuing to improve the AI Support Assistant that it is testing in the Apple Support app, introducing new functionality in the latest update. In addition to answering questions about Apple devices and services and providing device-specific help, Apple says the Support Assistant is able to help run diagnostics to show details about a device's health and performance. The Apple Support app now has a more informative interface for the Sup…

Apple’s AI-Powered Support Assistant Signals Major Shift in Customer Service Strategy

Apple Inc. has quietly rolled out a significant update to its customer support infrastructure, introducing an AI-powered assistant that marks a fundamental transformation in how the technology giant handles customer inquiries. The move, first reported by MacRumors, represents Apple’s most aggressive push yet into artificial intelligence for customer-facing operations, potentially reshaping industry standards for technical support across the tech…