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Apple retains lead in global smartwatch market, but cracks are growing

  • Global smartwatch sales fell for the first time in 2024, with 7% fewer devices shipped compared to 2023, according to Counterpoint.
  • Apple's shipments dropped by 19% in 2024, leading to a market share decline from 25% to 22%, as reported by Counterpoint.
  • Chinese brands like Xiaomi and Huawei increased their market presence, with Xiaomi's shipments rising by 135% in 2024, as stated by Counterpoint.
  • The decline was attributed to limited new features in Apple's devices, as per Anshika Jain from Counterpoint.
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MacRumors broke the news in United States on Friday, March 7, 2025.
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