Apple to Raise Prices Due to Memory Chip Shortage, CEO Tells WSJ

Apple to raise prices due to memory chip shortage, CEO tells WSJ

Apple plans to raise prices on its products to offset increasing memory and storage chip costs, CEO Tim Cook told the Wall Street Journal in an interview.

Tim Cook confirms Apple price hikes are 'unavoidable'

Tim Cook has admitted that price hikes are "unavoidable'."Due to this, it can be expected in the coming months iPhones, Macs, iPads, are all going to be more expensive than before. And Apple devices are already pricy.According to Cook, Apple has tried to mitigate the cost, taking the hit in revenue. However, Cook has confirmed with the pricing environment, continued mitigation is "unsustainable."AI is starving consumer devices of memoryAI compan…

Memory crisis hits such extremes that 'even Apple can't be safe'

Apple appears poised to take the rare step of increasing prices to deal with what CEO Tim Cook called an "unsustainable" memory shortage.

Apple warns price increases are coming, new Siri continues to impress, more iOS 27 features

This week, Benjamin and Chance discuss the implications of Tim Cook’s reveal to the Wall Street Journal that Apple cannot mitigate the skyrocketing price of memory no longer, and consumers will soon see Apple’s device prices go up. Also, we have another week of impressive hands-on with Siri AI, and we continue to dive through a grab-bag of other iOS 27 features. And in Happy Hour Plus, we discuss the potential market reception to the iPhone Air …

Memory crisis hits such extremes that ‘even Apple can’t be safe’

Apple CEO Tim Cook and Jalen Brunson, basketball player for the New York Knicks, during the first day of in-store sales of Apple’s latest products at Apple’s Fifth Avenue store in New York, Sept. 19, 2025.Bloomberg | Bloomberg | Getty Images For the past few years, consumers have been swarming to AI chatbots and agents, taking advantage of powerful new artificial intelligence models that are transforming how we live and work. They’re now paying …