US EditionTim Cook Confirms Apple Will Ramp up AI Spending, ‘Open’ to Acquisitions
SANTA CLARA COUNTY, CALIFORNIA, AUG 1 – Apple CEO Tim Cook says acquiring AI firms could speed AI progress; the company has bought seven firms this year, reflecting a strategic push in AI development.
- During its Q3 2025 earnings call, Cook said on Thursday that Apple Inc. is very open to M&A that accelerates its roadmap.
- Historically, Apple has acquired seven companies this year, with its largest deal in 2014 being Beats Electronics, and recent eight- to nine-figure deals remain small compared with Big Tech peers.
- Data show that CapEx is surging, with Apple reporting $3.46 billion in the June quarter, its highest since December 2022, and an annual pace of around $14 billion, LeakerApple noted.
- Following Bloomberg's report, internal discussions have considered acquiring Perplexity, which recently closed a $1 billion funding round valuing it at over $18 billion, potentially surpassing all previous Apple deals.
- As part of its AI roadmap, Apple plans to roll out more features later this year, including a live translation and an AI-powered workout assistant, with Siri expected in 2026.
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Apple is looking for possible acquisitions of IA companies, as is the case with Perplexity, and collaborations with other technology companies, to improve its services and participation in the sector.
Tim Cook, CEO of Technology, planned to increase investment in "fusions and acquisitions" to speed up the integration of artificial intelligence (IA) into its products.
Tim Cook reveals Apple’s bold AI plans for the future
Apple has announced its intention to significantly ramp up its investments in artificial intelligence (AI) as part of a wider effort to integrate the technology across its platforms. “We see AI as one of the most profound technologies of our lifetime,” CEO Tim Cook remarked during the Q3 2025 earnings call with investors. “We are embedding it across our devices and platforms and making substantial investments in it,” he added, emphasising that A…
Thanks to a pull-forward effect from many customers, Apple achieved the highest revenue in the company's history in the second quarter. In the AI sector, the company is open to acquisitions to catch up with its competitors.
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