Apple TV+ Leads Streaming’s Return to Old Hollywood Economics

‘The Studio’s Seth Rogen And Co-Creator Evan Goldberg On The “Miracle” Of Casting Scorsese And What Ron Howard Said About His Role

Seth Rogen and Evan Goldberg admit they were a couple of big talkers when they first pitched The Studio to Apple TV+. With grandiose promises of starry cameos for scenes about real-life Hollywood shenanigans, the duo quickly backed themselves in a corner as they “frantically tried to deliver.”  Case in point for their self-described “workplace […]

Tim Cook explains why Apple TV+ exists

Ever since Apple first unveiled its TV streaming service back in 2019, analysts (and competitors) have wondered why Apple TV+ truly exists. But now, in a new interview, CEO Tim Cook and other Apple execs have shared fresh insight into the streamer’s origins, and why Apple TV+ is just now hitting its stride. more…

Apple TV+ Leads Streaming’s Return to Old Hollywood Economics

Apple TV+ now grades content success with a performance-based model, focusing on subscriber acquisition, engagement and cost efficiency.