Apple Reportedly Plans to Spend a Billion Dollars Per Year on Movies

Apple’s plan to spend $1 billion per year on movies means more theatrical releases

Apple is reportedly in talks to produce multiple future films intended for traditional theatrical releases. According to Bloomberg, it will try to boost the profile of Apple TV Plus streaming by spending $1 billion annually on movies.

Apple to spend $1 billion annually on movies, aiming for major theatrical releases

Apple TV+ became the first streaming service to win the prestigious Oscars Best Picture award last year, for Sundance acquisition...

Apple Reportedly Plans to Spend a Billion Dollars Per Year on Movies

The reported increase in spending would let Apple partner with studios for distribution in theaters and raise the profile of Apple TV Plus.

Apple wants to spend a billion dollars on movies a year. Objective is to reach the movie theaters

Until now, the brand's original movies were exclusive to the streaming service or limited to just a few movie theaters. The company wants to have the movies screened in thousands of theaters for at least one month.

Apple Reportedly Plans $1 Billion Investment in Theatrical Movie Releases • iPhone in Canada Blog

Apple is planning to invest $1 billion annually in producing movies for theatrical release, according to unnamed sources familiar with the company's plans, reports Bloomberg. This bold move aims to raise the iPhone maker's profile in Hollywood and attract more subscribers to its Apple TV+ streaming service. The tech giant has reportedly approached movie studios