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Tech’s Trump Whisperer, Tim Cook, Goes Quiet as His Influence Fades

  • On May 23, 2025, President Donald Trump announced a 25% tariff on all iPhones imported into the United States to pressure Apple CEO Tim Cook.
  • Trump’s threat followed Cook declining an invitation to join Trump’s recent Middle East trip, which reportedly angered the former president and influenced the tariff move.
  • Apple assembles most iPhones in China and has expanded production in India and Vietnam, but shifting manufacturing to the U.S. Would take years and likely raise consumer prices.
  • Apple expected to pay $900 million in tariffs this quarter assuming no new tariffs, while analysts warn U.S. Production could push iPhone prices to $3,500, potentially reducing sales.
  • The tariff announcement surprised both Apple and Trump’s administration, deepening tensions between Trump and Cook and highlighting challenges in U.S. Manufacturing policy for tech firms.
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Portfolio.hu broke the news in on Monday, May 26, 2025.
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