US EditionCEO Tim Cook Says Apple Ready to Open Its Wallet to Catch up in AI
UNITED STATES, AUG 1 – Apple plans to build more data centers, acquire AI firms, and add staff to enhance AI features, aiming to close the gap with rivals spending up to $100 billion, CEO Tim Cook said.
- Apple reported strong third-quarter earnings on August 1, 2025, with a 10% revenue increase and CEO Tim Cook signaling a major AI investment push.
- This AI focus follows criticism of Apple’s slow response to rivals like Google and Microsoft, which are investing heavily in AI infrastructure and products.
- This year, Apple has acquired seven mostly smaller firms, is shifting personnel toward AI development, and plans to introduce new AI capabilities shortly, including real-time language translation and an AI-powered exercise companion.
- Cook stated, "We are significantly growing our investments" and emphasized openness to mergers and acquisitions that accelerate Apple's AI roadmap, regardless of company size.
- Apple’s increased AI efforts imply a strategic shift to catch up in AI while maintaining its long-term approach of developing personal, private, and integrated features, with Siri updates delayed until 2026.
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According to an original Reuters report, the technological giant Apple is willing to invest more resources to reach its competitors in the field of artificial intelligence. Tim Cook, CEO of the company, has pointed out that they are exploring ways to improve their infrastructure, such as building more data centers or even buying a larger company in this sector. Apple has had difficulty competing with rivals like Microsoft and Google Alphabet, wh…
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CEO Tim Cook says Apple ready to open its wallet to catch up in AI
SAN FRANCISCO :Apple CEO Tim Cook signaled on Thursday the iPhone maker was ready to spend more to catch up to rivals in artificial intelligence by building more data centers or buying a larger player in the segment, a departure from a long practice of fiscal frugality. Apple has struggled to keep pace with r
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