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Apple needs a visionary QB again: It's past time for game manager Tim Cook to hand off the ball
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Apple needs a visionary QB again: It's past time for game manager Tim Cook to hand off the ball
Apple CEO Tim Cook (photo: David Paul Morris — Bloomberg/Getty Images) In American football, a “game manager” quarterback is one who protects the ball, executes the playbook, and keeps the scoreboard ticking through steady, conservative play. Tim Cook has been precisely that for Apple: an operations maestro who took the reins from the legendary Steve Jobs in 2011 and transformed the company into a financial juggernaut, ballooning its market cap …
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