Apple Hit a Record 49% Share of Global Smartphone Revenue for Q2

Nearly half of smartphone revenue goes to Apple despite 23% shipment share

Apple captured 49% of global smartphone revenue in the second quarter despite accounting for only 23% of shipments, showing how much more money the iPhone generates per device than competing smartphones.iPhone 17 ProThe company's iPhone revenue climbed 22% year over year in the second quarter, the fastest increase among the five largest brands, according to preliminary data from Counterpoint Research. Its share of global smartphone revenue reach…

Apple hit a record 49% share of global smartphone revenue for Q2

According to Counterpoint Research, Apple captured nearly half of global smartphone revenue during the second quarter, despite a market-wide decline in shipments. Here are the details.

Apple got 49% revenue share globally during Q2

Apple achieved its highest-ever second-quarter revenue share of 49% in Q2 2026, as their revenue grew 22% year-over-year (YoY) during the period riding high on a 13% increase in shipments and 8% growth in average selling prices (ASP), noted Counterpoint Research

Apple Leads Phone Revenues and Prices Up, Counterpoint Says

Apple Inc. led a 7% increase in global smartphone revenue over the June quarter, showing how rising prices are offsetting shrinking shipments, according to Counterpoint Research.

Apple’s iPhone hits record 49% global smartphone revenue share in Q2 2026

Apple’s iPhone 17 Pro Max Apple’s iPhone captured its highest-ever second-quarter global smartphone revenue share of 49% in Q2 2026, according to Counterpoint Research’s latest Market Monitor data. The company’s smartphone revenue rose 22% year-over-year, fueled by a 13% increase in shipments and an 8% rise in average selling price (ASP), even as the broader market saw volumes decline. Global smartphone revenue grew 7% YoY to a record $109 billi…