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Apple's New AirTag 2 Is Better in Almost Every Way - for the Same Price

The AirTag 2 extends Bluetooth range by 50% and doubles speaker volume, with 70% market share in late 2024, enhancing lost-item recovery and luggage tracking.

  • On Monday, Apple introduced the AirTag 2 with longer Bluetooth range and a louder speaker, available to order on Apple.com today and arriving in Apple Stores later this week.
  • After five years, Apple refreshed the AirTag that first launched in 2021, as third-party estimates show nearly 70% of trackers sold in late 2024 were AirTag devices.
  • The new AirTag uses a second-generation Ultra Wideband chip and upgraded Bluetooth, enabling locating up to 50% farther and Precision Finding with Apple Watch Series 9 and Ultra 2.
  • Share Item Location now lets users temporarily share an AirTag’s location, with SITA reporting a 26 reduction in baggage delays and 90 reduction in unrecoverable luggage cases.
  • Pricing stays the same at $29 single and $99 four-pack with free laser engraving; the AirTag keeps its design compatible with older accessories and uses a CR2032 coin-cell battery lasting about one year, while rivals alleged Apple was unfairly competing but Chipolo partnered with Find My.
Insights by Ground AI

25 Articles

Lean Left

The new generation of AirTags is now available through Apple’s online store

Lean Right

From now on, Apple is offering Airtag 2. Its transmitter has a wider range and it can better draw attention to itself. Fortunately, the new one does not exceed its predecessor in one respect.

Lean Right

The model maintains the design of the previous generation to be compatible with its accessories

·Buenos Aires, Argentina
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MacRumors broke the news in United States on Monday, January 26, 2026.
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