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'Something is rotten': Apple's AI strategy faces doubts

  • In June 2024, Apple CEO Tim Cook announced plans to incorporate AI into Apple software and hardware, including a major genAI upgrade to Siri.
  • Investors hoped the Apple Intelligence suite, with its promised Siri upgrade, would launch the iPhone 16 on a much-needed super-cycle, but Apple quietly announced on March 7 that the highly personalized Siri would not be coming as early as hoped.
  • The delayed rollout of Apple Intelligence for the iPhone 16 follows the lackluster reception of Apple's expensive Vision Pro headset, and comes as Amazon announced a new version of its Alexa voice assistant in February, powered by genAI.
  • Tech analyst John Gruber published a 'blistering' critique in a blog post titled "Something Is Rotten in the State of Cupertino," while Avi Greengart noted, "The fact that Apple has advertised Apple Intelligence so heavily with the iPhone 16 is a bit of a black eye, because most of what was promised in Apple Intelligence is not in the iPhone 16."
  • Apple stated, "It's going to take us longer than we thought to deliver on these features and we anticipate rolling them out in the coming year," potentially due to challenges in balancing data privacy with the massive data consumption needed to personalize AI, though Apple remains the world's most valuable company despite an 8 percent drop in share price since the start of the year.
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'Something is rotten': Apple's AI strategy faces doubts

Has Apple, the biggest company in the world, bungled its generative artificial intelligence strategy?

·France
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technewstube.com broke the news in on Friday, March 28, 2025.
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