US EditionApple Testing 'Deep Red' Color for iPhone 18 Pro, but iPhone Fold May Skip the Fun: Report
Apple tests a deep red flagship iPhone 18 Pro color to follow the popular Cosmic Orange, aiming to boost sales in China where brighter colors perform well, Mark Gurman said.
- This year, Apple is testing a deep red color option for the iPhone 18 Pro, Bloomberg's Mark Gurman reports that red is the new flagship color in testing for the next iPhone Pros.
- Design changes on the iPhone 17 Pro mean its all-aluminum unibody allows more Pro color options, and the success of Cosmic Orange suggests Apple may keep it while adding red.
- Manufacturing constraints mean the iPhone Fold may skip flashy shades to simplify the manufacturing process, and Gurman says purple and brown rumors likely reflect variants of the same red idea.
- Adopting red could boost sales in the Chinese market where red is lucky, and Apple has sold deep red iPhones before via Product Red with the iPhone SE, iPhone 14, and iPhone 14 Plus.
- On the timing front, the iPhone 18 Pro remains well over half a year away, with rollout on track by September, exciting consumers who wanted a red Pro.
18 Articles
18 Articles
iPhone 18 Pro and 18 Pro Max may get new bold colour after success of Cosmic Orange
Reports suggest Apple may unveil a bold new color option with the upcoming iPhone 18 Pro and iPhone 18 Pro Max. Traditionally, Apple has offered its Pro models in understated shades such as silver, graphite, and blue. However, the strategy shifted with the launch of the iPhone 17 Pro and iPhone 17 Pro Max, which debuted in Cosmic Orange. Now, fresh reports indicate that Apple is testing a Deep Red finish for the iPhone 18 Pro and iPhone 18 Pro M…
iPhone 18 Pro colours: Apple testing deep red finish for 2026 models
Apple may introduce a new deep red color for the iPhone 18 Pro and Pro Max. This follows the success of Cosmic Orange on the iPhone 17 Pro. The company is evaluating this shade as the main finish for the 2026 Pro models. Other rumored colors might be variations of red. The foldable iPhone will likely feature classic, muted colors.
The iPhone 18 Pro is still over half the year of launch, but new interesting noises related to the colors of the next Apple range are emerging. Whatever...
Report: Apple is Testing These iPhone 18 Pro and Foldable iPhone Colors
The special new color that Apple is considering for the iPhone 18 Pro and iPhone 18 Pro Max this year is red, according to Bloomberg's Mark Gurman. Specifically, he said that Apple is testing a "deep red" finish for the two devices. If this rumor materializes, it would be the first time that the Pro and Pro Max models ever come in red, and the iPhone 18 Pro models would be the first iPhone models to be available in red since the iPhone 14 and iP…
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