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Apple Bids for Formula 1 Rights in US After Success of Brad Pitt Film

UNITED STATES, JUL 9 – Apple aims to secure US Formula 1 rights for 2026, leveraging its $293 million-grossing F1 movie and growing sport popularity amid ESPN's exit from bidding.

  • Apple is in negotiations to secure exclusive streaming rights for Formula 1 in the United States, with plans to begin coverage starting in the 2026 season.
  • This interest comes after ESPN missed the opportunity to renew its F1 contract during a designated negotiation period that ended last year.
  • F1’s popularity in the US has surged due to Netflix’s Drive to Survive, Apple’s F1 movie success, and new races in Las Vegas and Miami.
  • The upcoming US rights deal is estimated at $121 million annually, with Apple reportedly able to afford $120–150 million per year easily.
  • If Apple secures the rights, it could mark a major expansion into live sports streaming and shift F1’s US viewership to its Apple TV platform.
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MacRumors broke the news in United States on Tuesday, July 8, 2025.
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