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Apple Confirms March 4 'Special Experience' With New ...

Apple plans a March 4 in-person event in New York to unveil new products including iPhone 17e and MacBook updates, with invites sent to notable fans and media.

  • Apple announced a New York 'special Apple experience' for March 4 at 9 a.m. ET, inviting recipients to 'join us in person' with a yellow‑green‑blue Apple logo.
  • The social-media invite was cryptic, offering few clues, as Apple labeled the gathering an 'experience' and reports link it to the iPhone 17e plus Mac and iPad refreshes.
  • Reports point to an iPhone 17e with the A19 chip, C1X modem, and N1 wireless chip plus a rumored A18-powered MacBook, M5 MacBook family, iPad 12, and M4 iPad Air.
  • Coverage plans and continued speculation mean more details will likely emerge before the event, with PCMag attending in person while the social‑media invite lacks extra clues and is absent from Apple's official event page.
  • Scheduled a week after Samsung's Feb. 25 Unpacked, the timing tightens the industry calendar as analysts question if Apple can maintain the rumored $599 for 128GB amid a memory crunch.
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Apple announced that its first major event of 2026 will take place on March 4th in New York

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Apple confirmed the implementation of a special event for the next 4 March in New York. The company is classing this presentation as an “Apple Experience” and not as a...

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MacRumors broke the news in United States on Monday, February 16, 2026.
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