US EditionApple Forms AKI Team to Build In-House ChatGPT-Style Search Engine
- Earlier this year, Apple established a dedicated group focused on AI-driven search capabilities and enhancing Siri’s performance.
- This move follows delays to Apple's personalized Siri features until 2026 and marks a major pivot from its previous avoidance of chatbot development.
- The AKI team is building an 'answer engine' designed to crawl the web and respond to general-knowledge questions using large language models with privacy safeguards.
- CEO Tim Cook issued a mandate that Apple 'must win in AI,' predicting it will surpass smartphones in impact and pledging to significantly increase AI investments.
- This AI push reflects Apple's strategy to redefine consumer technology interaction and suggests its future growth hinges on success in this fast-moving AI race.
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69 Articles
Apple is forming a new team to turn the digital assistant Siri into a "response machine", possibly even with an independent app. The company wants to reduce the big gap in the AI race and become more independent from collaborations with OpenAI or Google.
In a new strategic move, Apple has formed a dedicated team to develop a ChatGPT-style application. According to Bloomberg's original report, this team is called "Answers, Knowledge, and Information." Its mission is clear: to build an answer engine that can handle questions using information collected from across the web.The response engine could be launched as an independent application, or possibly integrated into existing Apple products, such …
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