Subscriptions Carried App Economy as Downloads Declined in 2025

Subscriptions carried app economy as downloads declined in 2025

Appfigures’ annual report on the app economy shows that app downloads fell in 2025, even as estimated gross revenue surged to a record high.

App downloads declined again in 2025, but consumer spending soared to nearly $156B

Global app downloads were down, but consumer spending was up to nearly $156B in 2025.

Global Mobile App Downloads Drop 2.7% in 2025, Spending Surges 21.6%

The Enigma of Fading Downloads Amid Booming Bucks in Mobile Apps In the ever-evolving world of mobile technology, 2025 marked a curious turning point where fewer people downloaded apps, yet they poured more money into them than ever before. Global app downloads dipped by 2.7% to 106.9 billion, continuing a five-year slide, according to data from analytics firm Appfigures. But consumer spending skyrocketed 21.6% to a staggering $155.8 billion, sh…

Subscriptions Drive Mobile App Revenue Growth In 2025 As Downloads Decline Again

Mobile app revenues rose sharply in 2025 despite a continued decline in downloads, as subscriptions and in-app purchases generated higher consumer spending across the App Store and Google Play, according to a new report from app intelligence firm Appfigures. Global Downloads And Spending Trends Appfigures said global downloads of mobile apps and games across App Store and Google Play reached an estimated 106.9 billion in 2025. That figure repres…

App Downloads Declined in 2025, but Subscriptions Pushed App Economy Revenue to Record High, Says Report ~ My Mobile India

Highlights Global app downloads fell for the fifth straight year to 106.9B in 2025, but consumer spending hit a record $155.8B, up 21.6%. Mobile game downloads dropped 8.6% to 39.4B, while non-game apps grew 1.1% to 67.4B. Non-game app revenue surged 33.9%, overtaking games. App Subscriptions continued to play a crucial role in sustaining the […] The post App Downloads Declined in 2025, but Subscriptions Pushed App Economy Revenue to Record High…

Appfigures: Mobile app spending hits record $155.8 billion

Appfigures’ annual report states that global mobile app and game downloads via App Store and Google Play fell 2.7% to 106.9 billion in 2025, while consumer spending rose 21.6% to $155.8 billion, driven by in-app purchases and subscriptions. Downloads marked the fifth consecutive annual decline. The 2025 total followed 109.8 billion installs in 2024, which represented a 3.3% drop from 2023 levels. This continued a downward trend since the all-tim…