Apac consumers’ preference for private labels is growing, study finds

Apac consumers’ preference for private labels is growing, study finds

Consumers in the Apac region – including Australia – are more inclined to buy private label products, signalling growing trust and loyalty, a study by consumer intelligence company NielsenIQ shows. According to the report, more than half (54 per cent) of Apac consumers say they are more likely to buy private label products than ever before. Thailand saw the biggest trend with 64 per cent of respondents sharing this preference, followed by India …