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Coca-Cola’s appeal to Palestinians fizzles as the Mideast war boosts demand for a local look-alike

  • Chat Cola has gained popularity in the West Bank, with sales surging over 40% last year as Palestinian consumers boycott companies perceived to support Israel, especially after Hamas' attack in October 2023.
  • The boycott has affected major American brands, leading to diminished sales and closing KFC branches in Ramallah.
  • Chat Cola plans to open a second production site in Jordan to meet rising international demand, despite facing challenges such as a 35% import tax on raw materials from Israeli authorities.
  • Under the growing impact of the boycott movement, institutions like Birzeit University in Ramallah have canceled their Coca-Cola orders, reflecting an increase in political consciousness among consumers.
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The Hamilton Spectator broke the news in Hamilton, Canada on Tuesday, February 25, 2025.
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