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Anthropic Rolls Out Rupee Pricing for Claude AI in India

Anthropic is billing Claude plans in rupees and including GST, while keeping card and app store payments as UPI support remains unavailable.

  • Anthropic launched rupee billing for Claude subscriptions in India, enabling users to pay in Indian rupees instead of US dollars and eliminating foreign currency transaction friction.
  • The market represents Claude's second-largest globally, as India accounts for 5.8% of global Claude usage, prompting Anthropic to tailor offerings to win more users in the world's most populous nation.
  • Pricing for Claude Max tiers ranges from Rs 11,999 to Rs 23,999 per month, while Claude Pro starts at Rs 2,000 monthly on annual billing, with all plans inclusive of GST.
  • Anthropic has not yet enabled payments via the Unified Payments Interface, requiring Indian users to continue paying through credit cards or mobile app stores despite the rupee pricing rollout.
  • To scale enterprise AI deployments, Anthropic has partnered with Infosys and Tata Consultancy Services in recent months, building on its February opening of a Bengaluru office.
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American AI company Anthropic has said that its Cloud AI speaks more warmly in Hindi. It shows more affinity when speaking Hindi than in English.

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India Today broke the news in India on Monday, July 13, 2026.
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