US EditionSam Altman Fires Back At Anthropic Over Anti-ChatGPT Super Bowl Campaign: ‘Dishonest’
Anthropic is investing millions in Super Bowl ads that critique advertising in AI chatbots while pledging Claude will remain free of ads, reaching about 120 million viewers.
- On February 4, 2026, AI company Anthropic launched the A Time and a Place campaign with four ads and pledged Claude will remain ad-free, with two spots airing during Super Bowl 60 on Feb. 8.
- After OpenAI revealed plans to add ads in ChatGPT, Anthropic argues ads could bias conversations and incentivize longer user interactions.
- The four spots parody intrusive chatbot answers, showing a trainer pitching StepBoost Max insoles and a therapist diverting to a fictional dating site in the A Time and a Place campaign by Mother, directed by Jeff Low, with a one-minute video posted today.
- By forgoing in-chat ads, Anthropic is trading potential ad revenue for Claude while relying on enterprise business and brand marketing across the U.S. and some international markets.
- Industry observers say the spots escalate the Anthropic–OpenAI rivalry as Anthropic's ads implicitly target OpenAI and Super Bowl 60 sees a surge of AI advertisers, while OpenAI said ads `not influence the answers ChatGPT gives you`.
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Sam Altman says Anthropic’s Super Bowl spot is ‘dishonest’ about ChatGPT ads, but he agrees it’s funny
Sam Altman said Anthropic’s ads roasting ChatGPT were funny but deceptive. Chip Somodevilla/Getty Images Sam Altman said he laughed at Anthropic’s Super Bowl ads, but called them deceptive. The ads mock the fact that advertising is coming to ChatGPT. Altman said OpenAI would never use ads the way it’s depicted. If you thought the Anthropic ads roasting ChatGPT were funny, you weren’t the only one. Sam Altman, CEO of OpenAI, said he, too, though…
Good morning! Google beat analysts' expectations - but the only thing the internet could talk about was Anthropic's new commercials.
Funny but dishonest: Sam Altman blasts Anthropic’s ChatGPT Super Bowl ad jab
Altman took aim at Anthropic’s national campaign, which shows a generic AI chatbot interrupting users with intrusive product advertisements. The video ends with the tagline: “Ads are coming to AI. But not to Claude.” — a reference to Anthropic’s chatbot, Claude.
Anthropic Mocks ChatGPT Ads in Super Bowl Commercial, Rejects AI Advertising in Its Claude Model | 📲 LatestLY
Anthropic has pledged to keep its Claude AI assistant ad-free, contrasting with OpenAI's plan to introduce ads to ChatGPT. The company argues that advertising compromises the integrity of deep-thinking tasks. Anthropic will continue focusing on paid subscriptions and enterprise contracts for revenue while maintaining a free, sponsor-free tier for users. 📲 Anthropic Mocks ChatGPT Ads in Super Bowl Commercial, Rejects AI Advertising in Its Claude…
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