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Analysis: L'Oréal must address what Gucci Beauty stands for in licence takeover

Summary by cosmeticsbusiness.com
With L’Oréal set to acquire Gucci’s beauty licence from Coty sooner than expected, we discuss what the giant can do for the luxury fashion house – from addressing Gucci Beauty’s identity crisis, to building a make-up line that can mature and build equity

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Analysis: L'Oréal must address what Gucci Beauty stands for in licence takeover

With L’Oréal set to acquire Gucci’s beauty licence from Coty sooner than expected, we discuss what the giant can do for the luxury fashion house – from addressing Gucci Beauty’s identity crisis, to building a make-up line that can mature and build equity

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cosmeticsbusiness.com broke the news on Wednesday, July 15, 2026.
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