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US sales fall for American whiskeys as threats of a trade war heat up

  • American whiskey sales in the US fell 1.8% to $5.2 billion in 2024, as consumer spending was reined in by inflation.
  • The EU is set to reimpose a 50% tariff on American whiskey on April 1, doubling the previous rate and threatening exports after a strong rebound.
  • The spirits industry maintained its US market share, but revenues slipped 1.1% to $37.2 billion, while volumes rose 1.1% to 312.2 million cases in 2024.
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Spectrum News broke the news in United States on Tuesday, February 11, 2025.
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