Subaru debuts the world's first cyclist-centric external airbag

Subaru Canada, Safe-Guard to expand vehicle protection offerings across Canada

Subaru Canada and Safe-Guard Products International have announced a multi-year partnership geared towards enhancing and expanding the OEM’s vehicle protection offerings across Canada.  Safe-Guard is a platform provider of private label protection products for the automotive, RV, marine, and powersports industries. The collaboration, which will begin with a phased rollout starting June 1, means Safe-Guard will assume administration of the Subaru…

The new Subaru is not just about the safety of those sitting in the car.

Subaru Forester Gets External Airbag to Protect Cyclists, But Only in Japan

An airbag for people outside of the car? The latest Subaru Forester offers exactly that. The brand has gone to the next level to help increase the survivability of an impact for both cyclists and pedestrians by putting a massive U-shaped airbag at the line between the hood and the windshield. It gives the Subaru Forester cyclist protection the likes of which we’ve never seen. The new Subaru Forester has been on sale in the U.S. for almost a year…

Subaru debuts the world's first cyclist-centric external airbag

2026 Subaru Forester Airbag | Subaru JapanSince the dawn of the automobile, cars and cyclists have had a… Strained relationship. Especially since cars weigh thousands of pounds more than the average cyclist. When a car collides with a cyclist, especially in cities like Detroit, Philadelphia, or San Francisco with a lot of foot and cyclist traffic, it usually doesn’t end well. Many cities have tried to change their infrastructure to combat this.…

An Airbag for Cyclists

People are squishy, which is why cars come equipped with airbags. But these airbags are usually inside the cars and designed to protect the driver and passengers.Carscoops reports that Subaru is now providing additional airbag protection. The Forester model offered in Japan can be purchased with an airbag designed specifically to protect cyclists from crashing through the windshield during a collision. Although other Japanese cars have airbags t…