America’s Fast-Food Chains Are Making a Big Pivot—Back to Humans

iDNES.cz

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Fast food chains in the US are putting more emphasis on human contact again after extensive digitization. McDonald’s, Burger King, Wendy’s and Starbucks are continuing to use kiosks and mobile ordering, but are also increasing employee training to improve customer care.

L'Opinion

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McDonalds and Burger King strengthen the training of their staff to improve the reception: "Our restaurants give an impression of precipitation, impersonality and coldness"

asiae.co.kr

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The US fast food industry, which has been speeding up “unmanned” by investing heavily in kiosks and mobile orders, is once again putting effort into face-to-face services.