US EditionAmerican Press Institute expands news organization experiments with influencers and trusted messengers
Summary by American Press Institute
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American Press Institute expands news organization experiments with influencers and trusted messengers
The American Press Institute will expand its program to help news organizations work with influencers and trusted messengers with the introduction of a new cohort of newsrooms that will conduct collaborative experiments with third-party creators. Each news organization will receive $3,000 to test and learn from an influencer experiment in their communities. Through its Influencers Learning Cohort (2025), API will support these 16 local and commu…
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