US EditionAmerican Eagle's Holiday Plot Twist? Martha Stewart in Denim
American Eagle aims to expand its holiday audience by featuring Martha Stewart in a campaign that highlights jeans as a multigenerational gift, boosting Gen Z awareness by 33%, E-Poll found.
- On Tuesday, American Eagle announced a partnership with Martha Stewart and launched a new chapter of its Give Great Jeans holiday campaign featuring the 30-second spot Martha Wraps the Gifts in AE.
- To broaden its reach, American Eagle selected Martha Stewart to bridge generations and reach older shoppers who buy for Gen Z, citing an E-Poll study showing her Gen Z awareness grew 33% from 2020 to 2024.
- The campaign's visuals show a denim-filled set and Stewart wrapping gifts and serving a denim 'pie' while wearing the AE Stretch Skinny Jean with the Cropped Jacket.
- Ahead of the holiday rush, American Eagle aims to be top-of-mind for holiday shoppers by running the campaign across social, digital and Connected TV to reach multigenerational families before Black Friday and Cyber Monday.
- After a controversial fall chapter, American Eagle credits celebrity-led efforts for 700,000 new customers over the summer, with Craig Brommers calling the Stewart chapter a distinct phase from the Sydney Sweeney campaign.
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11 Articles
Martha Stewart Thinks Skinny Jeans Will Always Look "Effortless"—And Her Favorite Pair Is Surprisingly Affordable
The quintessential hostess stars in a new campaign with American Eagle ahead of the holidays.American EagleFor as long as I can remember, Martha Stewart has been the blueprint for hosting the right way. That sentiment feels especially pertinent around the holiday season, when festive gatherings and parties seem to fill every week of the calendar. From perfectly plated dishes to meticulously curated tablescapes, there’s so much to learn from Stew…
Martha Stewart Teams Up with American Eagle to Prove Denim Is the Most 'Universal' Gift This Holiday Season
"Denim is a universal gift that works for everyone on your list," Stewart tells PEOPLEAmerican Eagle Martha Stewart for American EagleNEED TO KNOWMartha Stewart stars in American Eagle's holiday gifting campaign spotlighting denim as the gift that never goes out of style"Jeans have always been a staple in my wardrobe, and giving a great pair of AE jeans is always a nice gift to give," the lifestyle guru tells PEOPLEStewart also shares her go-to …
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