US EditionAmerican Eagle stock jumps after Trump praises Sweeney ad campaign
UNITED STATES, AUG 4 – American Eagle Outfitters' stock surged 4.1% after Donald Trump praised its Sydney Sweeney ad, marking its best performance in 25 years, analysts say.
- Earlier this year, U.S. President Donald Trump praised American Eagle Outfitters' ad starring Sydney Sweeney, causing shares to jump as much as 16%, their largest intraday gain since May 12, 2025.
- Amid this year's downturn, through last week's close, shares declined 36%, despite recent positive reactions to Sweeney campaigns.
- Following Trump's post, American Eagle Outfitters shares rose 4.1%, then fell nearly 30%, while he called the ad `HOTTEST ad out there`.
- In the short term, traders chase hype, but whether this translates into more American Eagle products sales remains unclear for days, weeks or quarters.
- Online viewers countered that critics are reading too much into the ad, despite debates over whether focusing on a white, blonde woman invoked eugenics, after Trump praised the campaign.
27 Articles
27 Articles
American Eagle stock soars 23% after Trump praises Sydney Sweeney ad
American Eagle Outfitters shares skyrocketed by more than 23% Monday after President Donald Trump publicly praised the company’s ad campaign featuring actress Sydney Sweeney, a viral moment that turned a denim ad into a culture war flashpoint. On his social…
Shares of American Eagle Close 20% Higher After Trump Shout Out
Shares of American Eagle jumped over 20% after former President Donald Trump praised the brand’s Sydney Sweeney ad campaign. His endorsement not only revived the company’s sagging stock but sparked a broader culture shift in advertising. Key Facts: American Eagle’s stock surged more than 20% Monday after Donald Trump praised its ad campaign featuring Sydney Sweeney. Trump called the actress a “registered Republican” with the “HOTTEST” ad and sa…
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