US EditionAmerican Eagle stock jumps after Trump praises Sweeney ad campaign
UNITED STATES, AUG 4 – American Eagle Outfitters' stock surged 4.1% after Donald Trump praised its Sydney Sweeney ad, marking its best performance in 25 years, analysts say.
- Earlier this year, U.S. President Donald Trump praised American Eagle Outfitters' ad starring Sydney Sweeney, causing shares to jump as much as 16%, their largest intraday gain since May 12, 2025.
- Amid this year's downturn, through last week's close, shares declined 36%, despite recent positive reactions to Sweeney campaigns.
- Following Trump's post, American Eagle Outfitters shares rose 4.1%, then fell nearly 30%, while he called the ad `HOTTEST ad out there`.
- In the short term, traders chase hype, but whether this translates into more American Eagle products sales remains unclear for days, weeks or quarters.
- Online viewers countered that critics are reading too much into the ad, despite debates over whether focusing on a white, blonde woman invoked eugenics, after Trump praised the campaign.
66 Articles
66 Articles
What the king likes is sold. Donald I. has praised from his palace in Washington, D.C., the latest advertising campaign of the trouser manufacturer American Eagle Outfitters Inc. in the highest tones.
American Eagle ad featuring Sydney Sweeney receives backlash
LOS ANGELES (CBS, KYMA/KECY) - A well-known clothing retailer is the latest example of an American company getting caught up in cultural politics after trying to boost sales with a provocative ad. The backlash started after an American Eagle ad, featuring actor Sydney Sweeney, featured the slogan, "Sydney Sweeney has great jeans." Some people complained it sent an offensive message. Now, President Donald Trump has gotten involved. That play on w…
ThePatriotLight - American Eagle stock soars after Trump praises Sydney Sweeney ad campaign
ThePatriotLight - Photo: Alamy American Eagle Outfitters saw its stock surge more than 17 percent on Monday after President Donald Trump publicly praised actress Sydney Sweeney’s denim ad campaign for the retailer, calling it the “HOTTEST” in the country. The jump comes after months of underperformance. According to Bloomberg, American Eagle shares had been down 36 percentAmerican Eagle stock soars after Trump praises Sydney Sweeney ad campaign
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