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How Bob Crandall Created the First Loyalty Program at American Airlines

Summary by Wall Street Journal
Bob Crandall led American Airlines as it created the first airline loyalty program. The former CEO sat down with The Wall Street Journal to recount the strategies and challenges of launching AAdvantage. Photo: Natassja Ebert

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Wall Street JournalWall Street Journal

How Bob Crandall Created the First Loyalty Program at American Airlines

Bob Crandall led American Airlines as it created the first airline loyalty program. The former CEO sat down with The Wall Street Journal to recount the strategies and challenges of launching AAdvantage. Photo: Natassja Ebert

·New York, United States
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Live and Let's FlyLive and Let's Fly

American Airlines Wants $2,896 For An Upgrade On A 190-Mile Flight... - Live and Let's Fly

American Airlines offers a first class cabin even on its shorter flights, but the expensive upgrade prices may not be commensurate with the experience onboard…just a friendly warning! An Expensive Upgrade On American Airlines View From The Wing noticed a steal of an upgrade price on American Airlines: just $2896 to upgrade from economy class to first class on the 190-mile, 36-minute intra-Texas flight from Austin (AUS) to Dallas (DFW). Honey, ho…

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Live and Let's Fly broke the news in on Monday, March 3, 2025.
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