AMC Theatres Looks To Shorten Ad Preshow Following Studios’ Ire – The Dish

AMC is reportedly looking to shorten ad pre-show

AMC Theatres Changes Its Mind on Controversial Move

AMC felt pressure from movie studios.

AMC Theatres Looks To Shorten Ad Preshow Following Studios’ Ire – The Dish

EXCLUSIVE: After some major studios clutched their pearls over AMC Theatres' decision to book more ads before each movie's showtime, sources are telling us that the No. 1 circuit is working to shorten its pre-show.

AMC Theatres is Planning to Shorten Its Pre-Show Ads Following Blowback From Studios — GeekTyrant

Everyone who frequents movie theaters these days is well aware that when the lights dim, there’s still a fair amount of time before your movie begins. You have ads, trailers, and the theatre’s commercial to sit through before you even get to the movie you came for, and sometimes I am left wondering what it is I came to watch after seeing all the content that came before it. But one of the country’s biggest chains is looking to downsize that wait…

AMC Reducing Ads Following Complaints

After several major studios expressed their dissatisfaction with AMC Theatres‘ decision to lengthen their pre-shows from 20 minutes to around 30 minutes, the exhibitor appears to be pulling back. Deadline reports that the company is working to shorten its preshow with the reduction aiming to be done by year’s end. In June, AMC announced a deal with National CineMedia Inc. to run spots during each movie’s pre-shows and reduced the number of in-ci…

AMC Theatres is poised to cancel their preshow program, following the complaints made by the studios

AMC's preshow advertising partnership with National CineMedia Inc., which started on July 1, was the catalyst for the controversy.The fact that...