US EditionUK secures action from Amazon to tackle fake reviews
- Amazon agreed to tackle fake reviews on its UK site following a Competition and Markets Authority investigation announced in June 2025.
- The agreement followed concerns that Amazon was not adequately detecting or removing fake reviews, including misuse called catalogue abuse where reviews are wrongly transferred between products.
- Amazon committed to strengthening its review monitoring system by combining AI technology with expert investigators, successfully preventing hundreds of millions of fraudulent reviews last year, and enforcing strict penalties such as banning offenders from selling products or posting reviews.
- According to the head of the CMA, approximately 90% of shoppers rely on online reviews, which influence around £23 billion in spending each year, and recent measures aim to protect consumers by quickly addressing fraudulent reviews.
- The new measures comply with recent UK laws holding retailers liable for fake reviews and may lead to further CMA action if Amazon does not enforce real changes.
59 Articles
59 Articles
Amazon Commits to Stepping up Fake-Review Fight After UK Watchdog's Investigation
LONDON (AP) — Amazon has pledged to beef up fight against fake reviews, Britain’s competition regulator said Friday after an investigation into whether big online platforms are doing enough to crack down on phony online ratings for products and services. The Competition and Markets Authority said it secured the “undertakings” from Amazon, after getting a […]
Amazon says it will clamp down on fake reviews
Amazon (AMZN) has admitted it is awash in fake reviews and has promised to crack down, having agreed with a U.K. regulatory agency to sanction users and businesses that engage in the practice. The punishments Amazon will doll outinclude outright bans and deleting past reviews.Read more...
Amazon Vows to Tackle Fake Reviews After UK’s CMA Probe
Amazon.com Inc. has vowed to improve its systems to tackle fake reviews on its online marketplace and act against sellers who “hijack” good reviews following four years of the UK antitrust watchdog’s investigation.
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