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Amazon will require individual Prime memberships to access free shipping benefits, ending shared access through the Prime Invitee program and promoting the household-only Amazon Family program.

  • Amazon will discontinue its Prime Invitee program on October 1, 2025, which allowed individuals not living with the primary member to benefit from free shipping.
  • The change follows the program's end of sign-ups in 2015 and Amazon's encouragement for customers to switch to Amazon Family, which limits sharing to household members.
  • Amazon confirmed the removal on its website and stated Amazon Family allows sharing benefits with one adult and up to four children within the same home.
  • The company reported record sales and higher item volumes during the July Prime Day but also disclosed 116,000 fewer new sign-ups compared to last year, with Prime costing $14.99 monthly or $139 annually.
  • This program elimination signals a shift toward increased subscription enforcement and possibly higher costs for shared users, though analysts do not expect a loss of Prime subscribers.
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Seeking Alpha broke the news in United States on Sunday, September 7, 2025.
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