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Amazon Is Testing AI-Generated Hosts that Talk Customers Through Product Features

  • Amazon began testing AI-generated audio hosts that discuss product features on select product pages in the US as of May 2025.
  • The feature developed from Amazon's goal to improve shopping convenience using generative AI to create short-form audio summaries of products.
  • Multiple AI-powered shopping experts provide conversational overviews by analyzing product details, customer reviews, and web information to help users decide.
  • Users can listen to audio summaries in the Amazon app by selecting the “Hear the highlights” option on product pages, with available summaries for items such as the Ninja Blender and SHOKZ OpenRun Pro headphones.
  • Amazon intends to extend this capability across a wider range of products and expand access to additional U.S. Customers, aiming to improve shopping convenience amid the growing adoption of AI-driven consumer tools.
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Dataconomy broke the news in on Thursday, May 22, 2025.
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