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The Best Prime Day Beauty Deals From Tarte, Ilia, Olaplex And More

AMAZON'S ONLINE STORE, JUL 8 – Amazon extended Prime Day to four days to boost shopper engagement with exclusive daily deals across beauty and tech, including discounts over 50% on select products, company said.

  • Amazon launched its longest-ever four-day Prime Day from July 8–11, offering major discounts across tech, home, and beauty categories.
  • Amazon extended Prime Day from two to four days for the first time, allowing more shopping time and increasing consumer engagement.
  • Amazon's four-day Prime Day features discounts across tech, home, beauty, and more, with daily themed deals and free next-day delivery using FREENEXTDAY code.
  • Retailers like Boots launched their summer sales to compete, prompting shoppers to quickly seize Prime Day deals and drive high engagement.
  • After July 11, some Prime Day deals may linger at lower discounts, thanks to the event's record four-day length, allowing shoppers extra time to browse remaining offers.
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theskimm.com broke the news in on Tuesday, July 8, 2025.
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