Prime Day Splurge: Why Texans Will Be Big Spenders This Year

Prime Day Splurge: Why Texans Will Be Big Spenders This Year

DALLAS (KDAF) — Everything's bigger in Texas, including the leftover cash. With an average of $1,075 remaining each month after covering basic living costs, Texas residents are heading into Amazon Prime Day with more spending power than most Americans, according to a new study by Chicks. The research analyzed median income and essential expenses—including housing, healthcare, food, and transportation—to determine how much money residents in each…

Amazon Prime Day Data: How to Target Savvy Shoppers This Year

Amazon Prime Day is just around the corner! This annual event has become a huge shopping day for US consumers, many of whom wait for sales holidays to make purchases.  As you gear up your Prime Day marketing campaigns, remember that one of the best ways to gain an advantage over the competition is to demonstrate that you know your customers better than anyone else. Not only will this ensure you create messaging and copy that resonate with consum…