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Amazon's Ad Business Made $15.7 Billion in Q2

KING COUNTY, WASHINGTON, JUL 31 – Amazon's 13% sales increase was driven by 24% growth in advertising and 17.5% growth in AWS cloud services, highlighting diversification beyond e-commerce.

  • On June 30, 2025, Amazon.com, Inc. announced net sales of $167.7 billion, a 13% increase year-over-year.
  • Amazon has diversified its revenue mix as advertising of $121.1 billion and subscriptions of $100.1 billion indicate growth beyond its core business.
  • Reporting segment details, the AWS segment grew 17.5% to $30.9 billion, and North America and International sales increased 11% to $100.1 billion and 16% to $36.8 billion, respectively.
  • Profit figures showed net income climbed to $18.2 billion, or $1.68 per diluted share, and operating income increased to $19.2 billion, according to Amazon's Q2 2025 results.
  • Looking ahead, Amazon projects Q3 2025 net sales between $174.0 billion and $179.5 billion with operating income of $15.5 billion to $20.5 billion, and $31.4 billion in capital expenditures, chief finance officer Brian Olsavsky said.
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E24 broke the news in Oslo, Norway on Thursday, July 31, 2025.
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