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Amazon extends Prime Day discounts to 4 days as retailers weigh tariff-related price increases

UNITED STATES, JUL 11 – Amazon extends Prime Day to four days, offering membership perks to young shoppers amid tariff concerns and forecasts of $23.8 billion in online spending, a 28.4% increase from last year.

  • Amazon is hosting its annual Prime Day event from July 8 to 11, extending it to four days and requiring Prime membership to access discounts.
  • This extension follows concerns about rising prices due to tariffs announced in April and extended from July 9 to August 1 for some countries.
  • Amazon’s extended Prime Day sale features significant discounts this week, including $90 off AirPods Pro 2, $100 off various M3 iPad Air models, and substantial price reductions—up to $100—on Apple Watch Series 10 GPS and cellular versions.
  • The AirPods Pro 2 sells for $159.99, its lowest price of 2025, making it $10 cheaper than the mid-range AirPods 4 with noise cancellation.
  • This extended Prime Day aims to help consumers secure deals before expected tariff-driven price increases affect electronics and other goods.
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WFLA-TV broke the news in Tampa, United States on Tuesday, June 11, 2019.
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