Amazon launches AI-powered contextual ads at 2nd blockbuster upfront

Amazon Prime Video will show you contextual AI-created ads when you pause a show

Amazon leaned into the advertising funnel in a big way during its 2025 Upfront event at the Beacon Theater in New York City on Monday night. Perhaps the most notable product enhancement the company unveiled was the use of AI to generate contextual advertising on its Prime Video platform—meaning that ads can and will be created on the fly, using AI, depending on the specific scene of a TV show or movie that is on the screen at any given time. For…

Amazon launches AI-powered contextual ads at 2nd blockbuster upfront

Featuring loads of Hollywood star power, the tech giant’s presentation showed off results from the first full year of advertising on Prime Video.

Amazon Prime Video Ads Update: Amazon’s OTT Steaming Platform Will Include ‘Limited’ Advertisements Starting From June 17, 2025, Platform Announces New Ad-Free Plan | 📲 LatestLY

Amazon Prime Video, e-commerce giant's OTT steaming service platform, announced an important ad update. It said that Amazon Prime Video to include advertisements starting from June 17, 2025 and also announced a new Amazon Prime ad-free plan. 📲 Amazon Prime Video Ads Update: Amazon’s OTT Steaming Platform Will Include ‘Limited’ Advertisements Starting From June 17, 2025, Platform Announces New Ad-Free Plan.

Amazon Debuts Contextual Pause Ads And Shoppable Inventory For Brands On Prime Video

Amazon is rolling out new ad formats on Prime Video, including contextually relevant pause ads and shoppable inventory.

Amazon launches AI-powered contextual ads at 2nd blockbuster upfront – RetailWit

Featuring loads of Hollywood star power, the tech giant’s presentation showed off results from the first full year of advertising on Prime Video.

Prime Video Will Use AI to Tailor Pause Ads to Customers & The Content They're Watching

Ahead of its upfronts presentation on Monday, Amazon announced that it will introduce personalized pause ads on Prime Video. The company said that it will be adding new ad options, including pause ads, which will use AI to generate copy that’s relevant to whatever the user is watching. Amazon first shared that it would be […] The post Prime Video Will Use AI to Tailor Pause Ads to Customers & The Content They’re Watching appeared first on Cord C…