Amazon continues to dominate Retail Media

Retail Media continues to gain ground in the field of digital advertising, consolidating itself as one of the main investment channels for brands and agencies. However, as it grows, the concentration of investment in a single player also increases: Amazon. According to the latest semi-annual survey by Digiday+ Research, which [...] The post Amazon continues to dominate Retail Media: 86% of professionals claim to use the platform appeared first o…