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Prime Video ad Tier Breaks Astonishing New Subscriber Record – but I’m Close to Cancelling the Amazon Service
Amazon Prime Video's ad-supported audience grew from 200 million to over 315 million monthly viewers globally, spanning 16 countries, company officials said.
- Tuesday at the UnBoxed event in Nashville, Prime Video announced its ad-supported tier reaches more than 315 million monthly users based on September 2024–August 2025 data, up from 200 million in April 2024.
- Amazon flipped ads to be the default last year and has rolled advertising out in 16 countries, expanding ad-sales efforts with a New York upfront event and demand-side platform deals.
- Amazon introduced new tools including a Unified Campaign Manager, showcased at UnBoxed with AI-driven Ads Agent and Full-funnel Campaigns, highlighting innovations tied to Prime Video's 315 million viewers.
- Advertisers must accept Amazon's tabulation as Prime Video targets them and media-buying proxies, yet the company does not disclose ad revenue or use third-party measurement firms like Nielsen.
- Days after Netflix unveiled a MAV metric claiming 190 million ad-supported viewers, both Amazon and Netflix compete for Madison Avenue advertisers despite lacking traditional media conglomerates' ad-sales experience.
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19 Articles
Amazon claims Prime Video ad tier reaches 315 million global streamers
The new channel, called Prime, will offer original TV and film series from Prime Video in Germany and Austria. (Courtesy image) The ad-supported tier of Amazon’s streaming service Prime Video now reaches more than 315 million monthly active users, the company disclosed during a conference this week. The data point was revealed as part of Amazon’s “UnBoxed” event in Nashville, during which it showcased new ad products and innovations tied to Prim…
Amazon Claims Prime Video Ad Reach is 315 Million
·Los Angeles, United States
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Total News Sources19
Leaning Left4Leaning Right0Center3Last UpdatedBias Distribution57% Left
Bias Distribution
- 57% of the sources lean Left
57% Left
L 57%
C 43%
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