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Álvaro Arroyal (Jaippy): “The Important Thing Is Not to Better Manage Bad Reviews, but to Create Experiences that Deserve to Be Written about.”
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Online reputation management is often automatically associated with responding to negative reviews. When a guest leaves a bad review, the hotel reacts, analyzes what happened, and tries to correct the problem. However, for Álvaro Arroyal Cantera, CEO of Jaippy, this approach isn't necessarily the most effective if the goal is to improve ratings on platforms like Booking.com. During his presentation at the Smart Travel News Roadshow Marbella, hel…
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