Already VTC, he has been trying to get his taxi license for a year: his fighter's journey

With a staggered tone and a good dose of self-derision, Heetch and BETC launch a campaign that goes beyond the beaten track. Entitled "Les pigeons pas pigeons", it hijacks with humour a familiar symbol of the French to denounce the often excessive rates of other VTC services. By playing on the absurd and self-derision, the brand affirms its positioning of the cheapest VTC in Île-de-France, without resorting to teasing promotions. When to pay che…

Nicolas Soucourre has been a VTC driver in the Hautes-Pyrénées for three years. But for a year, he is also waiting to get his license to be a taxi. The prefecture has issued an unfavorable opinion.